SMART LABS SOLUTIONS
A SOFTWARE SUITE FOR OPERATIONS DATAMANAGEMENT WIFIMARKETING, ANDMEDIA MONETIZATION
We put data analytics, communication capabilities, and decision-making tools at the fingertips of managers and facility operators.
Our core offerings are available as standalone services or as a platform to increase visitor and customer satisfaction, build brands, and drive sales revenue.
GREEN ZEBRA SMARTLABS SOLUTION:VenuTRAX™
VenuTRAX™ is a dashboard to manage communications for smart cities and venues. VenuTRAX™ captures a huge amount of data about guest WiFi users, devices, advertising and messaging performance, and your overall venue. It can be used with existing systems for Ticketing, Point-of-Sale, IPTV, and WiFi. It’s also compatible with Green Zebra hardware and equipment.
- Run venue monetization simulation
- Capture real-time user engagement (over 40 data points)
- Compare historical venue data & impressions
ONLY GREEN ZEBRASMART LABS RUNSADVERTISING FROMGREEN ZEBRA MEDIA
When you choose Green Zebra, you get access to our existing network of brands ready to run advertising campaigns across your new media.
DATA ANALYTICS ANDCOMMUNICATION MANAGEMENT FOR NEW CAPABILITIES
Greet guests with an event-specific message when they arrive.
Location-Based Venue Messaging
Create messaging based on a specific location within the venue, i.e. VIP Sections.
Advertising and Promotion
Drive revenue by hosting sponsors’ advertising with WiFi, IPTV, and digital signage.
Create surveys, promotions, contests, email marketing, and social media campaigns that engage and reward customers.
WiFi Data Capture
Capture data about customer devices, locations, behaviors, and other insights.
Capable of hosting pop-ups and HD video.
Manage and monitor your internal marketing, check-in and data systems, and entire IT Network.
WELCOME TO AMODERN STADIUMEXPERIENCE
You’re at the ballpark ready to watch the teams slug it out. When you walk through the gate, you log on to the park’s guest WiFi network, and your phone guided you to your General Admission seat.
GROW FANS’ PASSIONFOR THE GAME
Once you’re settled in, you receive a message with the starting lineups, pitcher profiles and other info that set the stage for the game. You also receive a survey and, if you complete it, you could be chosen to meet your favorite players after the game.
PROMOTE CONCESSIONS,VENDORS, AND ACTIVATIONS
It’s the middle of the third and you’re hungry. Your phone shows a map to your favorite concession vendor. There’s also a Buy-One-Get-One offer for hot dogs. Just scan the QR code when you pick up your order to get the discount.
DRIVE HOME THE DESIREFOR REPEAT ATTENDANCE
It’s a great game and you’re into it. At the stretch, you get another offer: 20% off a box-seat ticket on the first base line. Why not? This is a blast. You pick a date and see what’s available and tap to purchase.
While you’re at it, you order a team jersey and ball cap, pick it up at the Souvenir Shop on the way back to your car and wear it to the next game.
A GRAND SLAMFOR SUPER FANS
On the way out, a push notification pops up. Looks like you won that survey raffle at the beginning of the game. Head on down to the locker room for an unbelievable once-in-a-lifetime postgame celebration with the team!